Saturday, October 31, 2020

Car & Driver Magazine -- November 1995


In this one issue, there are at least eight pages of ads for the Ford Taurus.  Several are two page spreads.

The main design theme was ovals.  There were ovals all over the car.  The backlite is oval.  The radio/HVAC control panel is oval.  This was pretty radical.  Most cars still used standard (DIN) rectangular radios.




I had completely forgotten about this car.  TOM'S was a Japanese racing/racing-car company.  I don't know if they're still around...  This car is very small, powered by the MR2 twin cam 1.6L engine and weighted around 1,700 lbs.  Sounds like a blast to drive...




The Ferrari F50 powertrain.  Looks fantastic.


I didn't know the F50 had adjustable pedals.  The engineering looks beautiful.


The Mitsubishi Galant gave me the impression of quality, in the day.  I remember driving a Mitsubishi Cordia in the 1980's and it also impressed me with it's quality.


This Oldsmobile Aurora ad is promoting the stiffness of the body.  I wonder if the audience for Oldsmobile really cared about this type of technical advertising...


Mazda was trying to go upscale.   This was a pretty expensive car (cost more than the equivalent Toyota, Honda or Nissan).  It didn't work out well...


This two page spread ad for GM is promoting simple pricing (a little bit like Saturn) and an extensive bumper to bumper warranty.


Another Ford Taurus ad...


The Acura Integra GS-R beat the BMW 318ti in a head-to-head comparison test.  The Acura was significantly faster too.


This is an excerpt from an article on the M3 automatic.  Both are 5 speeds.  But, the manual is much faster to 60 MPH.
Today, this is no longer true.  Most automatic versions of sporty cars are faster than the manual.


I remember the ads for the "twin tire" in the day.  This really didn't go anywhere.


This issue of the magazine had over 211 pages...

 

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